On Thursday September 7th 2017, Nautica debuted The Lil Yachty by Nautica Collection in New York City at American Beauty in NYC.
A mix of influencers, models, and friends were hand-selected by Lil Yachty to model the collection, styled by Rox Brown. The room showcased floor-to-ceiling images of Lil Yachty wearing pieces from the collection, taken while he was on tour this summer. The photos, taken by photographer Nathan Chenault, will be used for the brand’s digital advertising campaign later this year. The collection will drop in November.
The presentation was followed by a free concert for Lil Yachty fans, announced on Yachty’s social media channels earlier that day, where pizza and Yachty-themed cupcakes were served.
Scroll through the images below for scenes from the event!