Nautica SoHo Flagship Boutique Sand Art Installation

We partnered with well-known sand Sculptor Matt Long to create a live sand art installation in the window of our Nautica SoHo Flagship Store over Memorial Day Weekend at 101 Prince Street in SoHo NYC. With a video recorder, Matt’s natural gift of gab, and fashionable Nautica outfit the high trafficked area was buzzier than ever! Watch the video to see more!





The New Structure

Fashion influencers are loving this season’s new structured silhouettes, and quite frankly, so are we!

From shoulder defining lines to oversize cropped styles, say goodbye to your slouchy sweaters and hello to this season’s edgier & sophisticated older sister, the structured white “Boxy Top”.

Two of our favorite fashion insiders, Blogger Lisa Dengler and Fashion Stylist & Editor Cristina Pearlstein from How Do You Fashion showed us how they style this new trend.

See photos below!





30th Annual Nautica Malibu Triathlon


The energy was high at the 30th annual Nautica Malibu Triathlon presented by Equinox.

On September 17th & 18th, over 5,500 athletes participated in the 30th Annual Nautica Malibu Triathlon presented by Equinox at Zuma Beach in Malibu California. The Triathlon consisted of a three-part race with participants completing a 1/2 mile swim, 18 mile bike course, and a 4-mile run. Athletes, locals, philanthropists, celebrities and fans alike gathered to show support and raised over $1.25 million to support the Children’s Hospital Los Angeles’ Pediatric Cancer Research Program.

Congratulations to everyone who participated in the event!  See below for photos and highlights from the event!



















Today’s feature is of a great Nautica heritage piece by Instagram user @5starvintage

We want to see your vintage Nautica photos!  Submit photos of your vintage Nautica pieces for a chance to be featured on our social channels!